Opening & Welcome Keynote with our hosts Susanne Diehm, Chief Partner Officer MEE and Karl Fahrbach, Chief Partner Officer

We will delve into crucial aspects how to add sustainability into business decisions, first and foremost closely interconnected with RISE with SAP and business process transformation for example towards Green Ledger. Sustainability needs a collaborative change effort focusing on customer impact as well as profitability. By working together, we can empower our customers to achieve greater sustainability and profitability. Moreover, this presents a remarkable business opportunity for all of us.

In this session we will outline the importance of digital readiness for partners, which can be accelerated by working with the Digital Hub. Partners will learn from other partners who have already participated in digital demand generation co-campaigns. In addition, the Digital Hub team will introduce new services that go beyond demand generation to accelerate the digital customer journey.

Attracting new customers is an important strategy for the growth of your business. But you need to have the right focus and approach in place. In this session, successful partners in this area will share best-practices how to attract and win net new customers and startups. This panel discussion will be opened with key messages by Bernd Brandl.

This session explains and shows
- How SAP Start/Digital Assistant uses watsonx Assistant with Q&A powered by the watsonx.ai LLM stack
- How watsonx fits with SAP AI Core and SAP Datasphere

Successful go-live of S/4HANA Cloud & SAP Business Network in the Professional Services Industry

Explore the transformative landscape of Digital Supply Chain (DSC) in MEE. Join our roundtable to uncover untapped opportunities, challenges, and growth prospects in DSC. Delve deeper into the competitive landscape of Integrated Business Planning (IBP) and gain insights into strategies for success.

Join us for "Dialogues with AI: Business Innovation in Cloud ERP", an engaging roundtable focused on the role of generative AI in today's business landscape. Rather than making bold promises, we aim for an open discussion about what AI can realistically offer. This session is not a lecture; it's an opportunity for you to ask questions, share insights, and explore AI's potential and limitations with us. Your voice matters in this conversation, so come ready to engage and reflect on the future of business innovation.

Microsoft and SAP showcased at the last SAPphire how Microsoft Copilots and Azure OpenAI, in conjunction with SAP SuccessFactors, can enhance the HR process with AI. In this presentation, we aim to explain how you, as an SAP Partner, can become a Digital Transformer for your clients and successfully differentiate yourself in the market through AINNOVATION and the integration of SAP and Microsoft solutions

In this highly interactive session, participants will enjoy a short introduction to Cloud Economics, reflect on their current business models and leave with a proritised checklist for transformation. Audience: CEO, CFO, CxO, Business Transformation & Value Advisors

We look at most recent product, strategy, and market directions and outline guardrails and recommendations how partners benefit best from a dedicated SAP Business Technology Platform strategy.

While the benefits of a CX focus have been proven, most initiatives land short of their full potential because CX comes to life in silos across commerce, marketing, sales and service functions. Keeping customers happy and loyal becomes achievable through a comprehensive, intelligent CX strategy. Learn in this session why intelligent CX comes down to four key pillars: unique to the industry, connected across departments, filled with insightful data, and adaptive to customers’ changing needs.

Did you know that Concur could be an elementary module in your cloud project? Together with our partner Nagarro, we will explain to you why and give you the opportunity to find out everything you need to know about SAP Concur. Besides that, our team on stage is also talking about the benefits that we offer to partners.

Accelerating and transforming customer’s cloud journey requires strategic and holistic approach to help leverage cloud technologies. SAP and AWS have joined forces to provide customers and partners with end-to-end migration, innovation and transformation programs, tools and framework. Join us at the session to understand the impact of SAP and AWS collaboration, as well as simple yet effective AWS services and features and how you can leverage it all to build and run with AWS for SAP

What if you knew SAP's market opportunity for ISBN in MEE, the prospective customers currently driving the opportunity, the competition you will face when selling it, and how to pitch to successfully close your deal? Understand how you efficiently could realize the potential based on market data, purchasing intent signals, and competitive insights that support prioritization and fine tuning of your sales activities.

Although digitization and sustainability goals may seem contradictory at first glance, Twin Transformation offers huge potential in combining digitization and the required sustainable agenda. We discuss how the two strategies can inspire each other and how sustainability is not just about reporting and regulation, but climate action and circular economy as well.

Understand SAP's market opportunity for HXM in MEE, by solution, customer size, and market unit. Join our roundtable to discuss how to realize it by leveraging purchasing intent signal, voice of customer tools, industry analyst views, and competitive insights.

In this roundtable we discuss the topic of process mining in its various aspects as this area of SAP Signavio gains more and more interest from partners. This is due to its flexibility in SAP and non-SAP environments (of course including mixed environments) and in-depth analyses of customer processes. Moreover, the product has evolved massively and continues to be a focus in the portfolio of SAP Signavio which will be part of the discussion as well.

SAP PartnerEdge Cloud Choice, flex model, is the fastest growing GTM model in SAP expanding business opportunities for partners. Laurence Goibert, the global owner and architect of the model is here to hear your feedback. What do you like about the model? What would you like us to improve? Are you using CCFlex to grow your Cloud business? Is it working for you and your customers? If not, why not?

SAP BTP is complex and hard to explain? It doesn't have to be! Our CIO pitch is the perfect way to introduce SAP Business Technology Platform to your customers, show what it is and its role as an integral part of SAP's Cloud strategy. Demonstrate how SAP BTP can support your customers' business transformation to realize value from our cloud solutions. After the session the assets will be shared so that you can directly use it for your own pitches of SAP BTP to your customers.

With the SAP Sustainability Footprint Management solution customers can accurately assess their sustainability footprint by conducting auditable calculations of both product and corporate carbon footprints, spanning from cradle to gate. In this informative session we will showcase real-life examples of how our partners have successfully leveraged this solution in various customer projects. Gain valuable insights into best practices and learn how to overcome common project challenges.

Has your ERP reached a high level of complexity with many modifications and customizations? Future-proof your investment by building only required extensions and driving integration on a versatile technology platform. Understand how to achieve a clean core and address governance aspects to enable software longevity and rapid innovation.

For our partner All for One PublicCloudERP GmbH, Public Cloud is central to their mission and they continually push the boundaries of which industries the product is ready for.

In this presentation they will share a customer case and the innovations it took to win a deal from Schuchmann GmbH – a manufacturer of wheelchairs and other aids that improve people's quality of life.

Be prepared to have your assumptions challenged as well!

SAP Fieldglass as a link between purchasing and HR, to procure and manage external resources and services

In this session we will discuss the “metrics that matter” across the Customer Value Journey as well as delve in to the data in SAP for Me to help you identify where the customer is on their Customer Value Journey, turning insights in to actions

What is SAP`s point of view concerning the integrated toolchain for the business transformation of their customers? How does this work in an end-to-end application lifecycle management setting and how do products like SAP Cloud ALM, SAP Solution Manager and products like SAP Signavio and Tricentis tie in here? We discuss how this can best be brought to work in day-to-day projects.

Responding to RfQ’s with a presentation tailored to the customer is not trivial and often means heavy workload on sales teams.
I would like to take a glance at some “neglected aspects” that could make quite a difference.
In terms of workload, but also in terms of differentiation from your competitors. The session is in German language

Our doors are open at the Pavilion booth! Join in and meet our Swiss Management Team during lunchbreak. Get to know each other and take the chance to engage in insightful discussions.

Svetlana Rieb and SAP S/4HANA Cloud Partner Walldorf Consulting show how the SAP strategy resonates at customers and promotes innovation and added value.

Artifical Intelligence (AI) and recent proliferation of Generative AI is opening up untapped opportunities for our Partner Ecosystem and our joint customers. Join this session to learn about SAP’s strategy in the space of AI and the immense partner opportunity – with focus on both embedded AI scenarios in SAP applications, as well as on enabling bespoke AI scenarios through SAP BTP.

Transformation projects are complex and cost-effective. They affect the entire company, and are often "too big to fail". ETX for RISE with SAP ensures your company's stakeholders are informed, motivated and empowered throughout all project phases.

In this presentation, we will demonstrate our unique early warning system, the ETX dashboard running on the Qualtrics XM platform, and show you how any transformation project can benefit from our solution.

What if you knew SAP's market opportunity for intelligent spend management solutions in MEE, the prospective customers currently driving the opportunity, the competition you will face when selling it, and how to pitch to successfully close your deal? Understand how you can efficiently realize the potential based on market data, purchasing intent signals, and competitive insights that support prioritization and fine tuning of your sales activities.

HXM sales and service partners often enjoy a high level of trust with their customers. This session will use OpenText as an example to show how so-called SuccessFactors SOLEX products enhance our value proposition and how sales and service partners can benefit from positioning and selling these products.

Do you have customer that run on SAP Digital Core and have ambitions to grow their customer base as well the topline revenue growth? To achieve this, customers need to invest in an intelligent Sales and Service solution that helps their sellers to become more effective and efficient in their daily activities. Discuss the latest innovations with Simon Dechent our Sales and Service Rockstar and get an overview on the SAP Sales and Service Cloud. Intelligent Selling Made Simple.

As an SAP Partner, join this session to be aware of our customer onboarding resources and best practices, so you can leverage them in your next customer engagement.

The Customer onboarding team at SAP team helps orchestrate a unified customer onboarding journey as they move from contract signature to first value realization. We focus on providing customers with guidance, enablement, and services to develop their internal experts, deliver successful implementations, and achieve key business goals.

A cloud-based Manufacturing Execution System offers numerous benefits, including scalability and cost-effectiveness. It enables manufacturers to streamline operations and to improve efficiency. Embracing a cloud mindset involves adopting a flexible and agile approach to technology, allowing for rapid deployment, easy integration, and seamless collaboration. This shift empowers manufacturers to leverage the power of the cloud to drive innovation and gain a competitive edge in the digital era.

You as a partner face various challenges. Learn how SAP Training and Adoption supports your success on all levels: ​

Building Workforce: Continuous skill development is one of the main important criteria for employer selection. ​
Project Success: Our support offerings (e.g. Partner Assistance Services) and best trained project teams (consultants and CoE) are the key resources for a successful project. ​
Customer Success: With our holistic approach (integrated training and change management measures) for people transformation we ensure that employees support the transformation. ​
Financial Success: Attractive resell and renewal options support your business model and financial success. ​

In an ever-evolving and rapidly changing world, SAP's Cloud ERP strategy takes a proactive stance. We acknowledge the imperative need for transformation, understanding the challenges posed by a dynamic world, and the increasing importance of sustainability. Learn how the best ERP processes, involvement of Artificial Intelligence, openness via Business Technology Platform lay the foundation for our Partners for their future customer success. Together with our Partners, we navigate the evolving landscape, enabling businesses to adapt, thrive, and achieve success in this transformative era while contributing to a more sustainable future.

Sustainability Impact Labs are workshops focused on creating a joint sustainability roadmap in partnership with customers. In this session we are going to simulate an Impact Lab with a fictive customer case. The aim is to enable you on the workshop methodology as well as to give you an overview on SAP’s sustainability solutions. Target audience are Enterprise Architects, Sustainability Principals, Business Consultants, Innovation Managers und PreSales.

Generative AI is the biggest topic in 2023 and AI is at the heart of SAP`s intelligent enterprise strategy. In this session we dive into the latest AI technologies and share how SAP Business Technology Platform (SAP BTP) turns AI into value by supporting, integrating and leveraging AI for business processes.

Understand the significant market opportunity and competitive landscape for SAP’s Intelligent CX offerings as well as how to pitch to successfully close your deal. Get equipped with insights on key competitors and hints to counter common attacks towards SAP CX solutions.

Very often partners (and SAP sales execs) focus too much on selling technology. In order to be more successful we need to understand and address all considerations that customers and prospects take into account in their transformation journey. This session will cover proven frameworks, methodologies and tools used by successful SAP HXM sellers that are available for partners too.

Planon’s Real Estate Management for SAP S/4HANA is an SAP endorsed app. It offers an unrivalled breadth and depth of capabilities to corporate and commercial real estate teams.
Don’t miss this session featuring executives from SAP, Planon and KPMG. They’ll discuss the benefits of becoming a Planon implementation partner, describe a successful KPMG/Planon implementation case study, and explain how you can get involved.

Our customers are developing faster and faster in supply chain planning, requirements are becoming more complex. Higher efficiency, lower costs and improved customer satisfaction are essential to achieve added value in the supply chain. Learn and let´s discuss how to support our customers in their supply chain planning transformation.

Understand the evolving software market opportunity in Switzerland to navigate 2024 go-to-market planning and strategic decision making. The State of the Market report provides a short overview of the current economic landscape, predictions and trends across SAP solutions, and SAP's position in the Cloud ERP market.

Let’s discuss concepts, approaches, steps and also real challenges on your way to establish a customer success practice following SAP’s Customer Value Journey – frankly and in an open way.

How do you implement the Customer Engagement Executive role as a core function to reach profitability in your company?

The Competency Framework from the SAP PartnerEdge program was launched in 2022 to help partners meet demanding market changes and future expectations in delivering customer success. This allows partners to differentiate their skills in driving customer success with new global competency and specialization designations that make it easier for customers to distinguish a partner’s capabilities, expertise, and experience. This session gives an update on achievements and the evolution of the Competency Framework.

When Partners decide to commercialize their IP and innovate their offerings based on SAP BTP, they can count on a broad portfolio of coaching offerings from SAP’s Partner Organization. By making use of the Partner Co-innovation Desk and all the different Coachings from SAP experts, partners can pick up speed with their project and stick to the best practices from SAP. Learn what is in for you.

News, changes, and highlights of the SAP PartnerEdge program. Learn about the latest developments directly from our program owners.

In this session, we will show you how to successfully position our offering, GROW with SAP. Additionally, we will demonstrate how to combine your add-ons and SAP line of business solutions with the GROW with SAP commercial package to enhance your positioning as a partner and leverage a standardized Public Cloud sales process.

If you want to improve Business Processes or work with new technologies like AI or ML, the digital Transformation is not only the right time to improve your Data, it´s key, to have a successful change into the new Business Model.
With the right approach and Solutions from SAP & Syniti, the Data Transformation is even more a chance than a challenge for our clients.
In this session SAP & Syniti will explain how you can support our clients best.

In this roundtable, we will focus on how software build partners can lead industry innovations by 
- identifying AI business use cases
- building them on SAP’s Business Technology Platform
- commercializing them through SAP Store and other methods

While most of the production processes are as automated as possible the orchestration of moving assets still has potential.

Sustainability is top-of-mind for business leaders and global policy makers and standard setters alike. In this session we will discuss how SAP and partners can help customers to comply with these new rules and regulations and prepare finance departments to transform their enterprise to a more sustainable business.

Our midmarket customers face an unprecendented pace of change while also dealing with numerous constraints. To stay ahead of the competition, they need to innovate and become more agile. In this session we'll discuss with you how to position RISE with SAP as a central part of that transformation. Using the sales cycle as orientation, we draw on customer pain points, commercial levers, value-added services, and product differentiators to help you win with Private Cloud.

Get to know our Swiss Partner Management team, explore collaboration opportunities, and learn how we can support your business in Switzerland.

Understand the evolving software market opportunity in CEE to navigate 2024 go-to-market planning and strategic decision making. The State of the Market report provides a comprehensive overview of the current economic landscape, along with predictions and trends across SAP solutions and industries.

The pace of innovation that cloud brings to businesses of all sizes and industries continues to accelerate. The future for our customers undoubtedly lies in the cloud. Only with cloud can SAP deliver the latest innovations to customers with the speed, agility, and confidence they need.
Moving forward, SAP will invest its R&D on interoperability and optimizing costs to accelerate cloud adoption. SAP’s future ERP innovations will focus on cloud, with a strong commitment to the success of our RISE with SAP, GROW with SAP, and cloud customers. These customers will be able to benefit from the Generative AI and Green Ledger offerings we announced at SAP Sapphire. We also recently added differentiated capabilities to make the move to RISE with SAP more compelling for customers.

With SAP Business Technology Platform at the heart of our strategy to make every customer run as an intelligent sustainable enterprise, we need to have a strong ecosystem executing and supporting our customers.

Understand the evolving software market opportunity in Germany to navigate 2024 go-to-market planning and strategic decision making. The State of the Market report provides a comprehensive overview of the current economic landscape, along with predictions and trends across SAP solutions and industries.

Get insight on new business opportunities for you as partner in Retail and Life Sciences. Focus in Life Sciences is on growth areas for partners complementing SAP's latest industry solutions (Batch Release Hub, Intelligent Clinical Trial Mgmt and Cell & Gene Orchestration). For Retail, we will also focus on industry cloud solutions as well as Business Technology Platform (BTP) as innovation platform powered by artificial intelligence.

Rethink, Redesign, Reduce, Reuse, Repair, Refurbish, Remanufacture, Recycle, Recover,… The era of the Take-Make-Waste economy is approaching its demise. Customers are actively exploring avenues to embrace circularity, aiming to curtail waste, enhance resource utilization, and bolster resilience. In this innovator stage session, we will showcase various ways in which we can assist our customers in their pursuit of the R activities.

In this interactive roundtable session, SAP and Google Cloud will provide to you the latest updates around our exciting programs with RISE, Data & Analytics and the powerful combination of SAP Datasphere and Google Cloud BigQuery. We will talk about how you can engage with us in agile proof of value concepts and benefit from the latest innovation around GenAI. This session is for you to understand the offerings and ask your questions about how we engage together.

Customers often rely on SAP partners’ high-quality services for cloud implementations and continuous innovation. Discuss in this roundtable how SAP partners can meet customer expectations and assist in digital transformations with E2E Application Lifecycle Management processes in SAP Cloud ALM to leverage SAP best practices Discuss with SAP experts how Partners collaborate effectively with SAP support on consultative customer cases. Learn also about related data insights and trainings to enhance customer success.

Since the beginning of the year there are a lot of rumors around SAP Customer Experience.It's no secret that SAP is an ERP company, but what we do with our CX solutions is to focus on the areas where we are really strong at. In this session Christian Blattgerste will be benchmarked by two very experienced Partners with excellent market knowledge. They will proof if SAP ´s believe of shaping the CRM, Marketing and Commerce of the future with great innovations is right

BTP Experts from MEE Region & Partner Ecosystem Success will answer your questions and share, demonstrate how SAP is collaborating with our Partners to jointly deliver value to our customers - and listen to your ideas as you let us know what you need to make BTP the #1 Choice for all our customers

Live interview between Alexander Michnov ( Head of Strategic Sales RISE, Germany) and Florian Sackmann (Geschäftsleitung Customer Engagement bei NTT DATA Business Solutions AG).
The session is in German language!

Join the Swiss Sales Team at the Swiss Pavilion to learn about our sector-specific responsibilities and industry expertise. Discover opportunities to connect and build meaningful relationships.

Join us for an enchanting night filled with the electrifying sounds of "The News", guaranteed to get you on your feet and dancing the night away. Immerse yourself in the vibrant atmosphere as talented musicians take the stage, delivering an unforgettable performance that will leave you wanting more.

Whether you're a music enthusiast, a social butterfly, or simply looking for a night of entertainment, this event promises to be an extraordinary experience.

Let´s have fun together until 1.00 am

special cocktails are proudly presented by Nagarro